Cycling campaigns that actually work

Autor(en)

Joshua Grigsby

Abstrakt

messaging and communication
strategies are integral to cycling
promotion, but are they really
sound investments? Examples
from denmark, Austria, and
switzerland illustrate the value
of creative, context-sensitive
cycling campaigns.

Organisation(en)

Institut für Geographie und Regionalforschung

Seiten

48-51

Publikationsdatum

2013

ÖFOS 2012

508008 Medienanalyse, 507022 Stadtplanung

Link zum Portal

https://ucrisportal.univie.ac.at/de/publications/fc59947c-76b6-465a-aa42-16f6c8b5a7df