Cycling campaigns that actually work
- Author(s)
- Joshua Grigsby
- Abstract
messaging and communication
strategies are integral to cycling
promotion, but are they really
sound investments? Examples
from denmark, Austria, and
switzerland illustrate the value
of creative, context-sensitive
cycling campaigns.- Organisation(s)
- Department of Geography and Regional Research
- Pages
- 48-51
- Publication date
- 2013
- Austrian Fields of Science 2012
- 508008 Media analysis, 507022 Urban planning
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/fc59947c-76b6-465a-aa42-16f6c8b5a7df